The Lexus And The Olive Tree

In the book ` , T .L . Friedman analyzes and describes the refer of globoseization of the institution moderation , cultural and social spheres . Globalisation and the initiation of freshly technologies stupefy significantly changed the way business , government and hostelry atomic number 18 organized . One of the key driving forces lowlife these changes is a new business model and hegemony of the regular armyThe main rotatory of the book is that modern economy and culture ar rund by two opposite forces : The Lexus (which symbolizes br prosperity and technological innovations ) and the chromatic guide (a symbol of old norms and ways of doing business . globalisation processes impart a great impact on a conflict betwixt old and new orb s , struggle mingled with the USSR and the US , Eastern and Western traditions . Friedman s arguments atomic number 18 based on the premise that the divergent patterns of development of the retiring(a) have been replaced by a new , repressive global dust . He assumes that it creates similar conditions wherever it spreads . Whether they welcome the nominee or resist it , both accept that global foodstuff forces atomic number 18 forcing societies onto the same path of development . Friedman explains : first era of globalization and global finance capitalism was broken obscure by the successive hammer blows of World War I , the Russian Revolution and the Great Depression , which combined to break the world both physically and ideologically (Friedman 2000 ,. 1 . shape up , the gap between rich countries and poor has been widened leading to the grime forces politicsThroughout the book , Friedman underlines the role of the the States in global economy and its impact on international organizations and national-states .

As efficiency barriers of clip and property break down and international markets become progressively combine , corporations must adopt a global mark if their trading operations be to remain competitive Today , the the States has noble gear product ownership levels associated with steep income and relatively high receptivity of innovations and new ideas both in consumer and industrial products . The US companies are dominant producers in the computer software , aerospace , sport , medical equipment industries . These facts and a conflict between the Lexus and the Olive betoken help to explain a leading role of the USA in political and sparing life of the world and its find out o n globalization Friedman sees the USA as the main frugal center : Nation-states , and the American superpower in particular , are still hugely important today but so too now are Supermarkets and Super-empowered individuals (Friedman 2000 ,. 5 . These ideas explain never-ending economic system of the USA and its leading role in global trade (export and imports . They must develop strategies to design products for a global market , and to produce and deliver them using a supply chain that rationalizes the firm s resources to the maximum extentThe conflict between old and new world s (the Lexus and the Olive head ) influences the location of resources and means of production According to Fortune time s global 500 ranking , the USA is home for more...If you lack to get a full essay, order it on our website: BestEssayCheap.com

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