Branding of Telenor Easy Paisa

MARKETING STRATEGY A CASE STUDY ON BRANDING STRATGEY OF EASYPAISA Submitted By: Mohammad Badar Siddiqi Shahid Iqbal Atif Hussain Ammar Akram Qureshi Fahad Ahmad Afaq Ahmed Fahad Salahuddin Submitted To: Mr. Najeeb Agrawala Date of submission: 05-01-2012 TABLE OF confine Executive Summary3 Situation Analysis4 near the flaw Easypaisa5 well-nigh Telenor Pakistan5 About Tameer Bank Pakistan6 crack possibility With Reference to EASYPAISA 7 Branding of Easypaisa13Financial Services13 Mobile Banking14 Branding Activities15 Brand Value Evaluation15 SWOT Analysis15 combative SWOT Analysis (vs. UBL OMNI)16 Challenges17 Recommendations18 Conclusion18 Glossary19 References19 decision maker SUMMARY SITUTATION abridgment It was so hard few years back to hold our bills and take out cash from our bank account without acquire toiled out. But thanks to EASYPAISA, all this is just a way out of moving my fingers and thumb on my cel l address, says a customer at a Telenors franchise. The unique brand name in Easypaisa, as they say Badlay zindagi asani se or changing lives with ease, has actually made a lot of battle in hoi pollois lives who loss to make money accomplishment of any sort.

And its not just those people who possess a bank account; its likewise the ones who harbort visited any bank in their broad(a) life. In this study, we will touch upon the concept of branding, see almost top hat practices and then look at the branding strategy apply by Easypaisa, the challenges they faced, which turned out to be opportunities during different phases of the assist and ! the way forward in devising the brand more than more successful than it is today. COMPANY abridgment ABOUT THE BRAND EASYPAISA grateful to the world of convenience!! Easypaisa, the largest unbranching banking service in Pakistan offers the roughly convenient access to fiscal services for all Pakistanis! Whether you train a mobile phone or not, Easypaisa offers services that...If you want to get a copious essay, order it on our website: BestEssayCheap.com

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